New Audi app adds multimedia content to brochures
Dubbed Audi Vision, a free app from the carmaker enables customers to point their camera-equipped mobile devices at the latest spring 2013 Audi price and specification guides to trigger additional content such as video, sound, hotspots and additional pictures and text.
The new technology means that fleets and fleet drivers will have high-quality explanatory film and imagery as well as the usual background pricing, specification and technical data to help them make an informed purchase decision.
The technology has been designed to be user-friendly. Unlike other generic cloud-based augmented reality platforms, once the Audi Vision app has taken a “grab” from a particular brochure using the device’s camera, it no longer requires a data connection (although wi-fi is required for streamed video), ensuring that users can access elements of the additional content wherever and whenever they choose.
The Audi Vision app has been designed exclusively for Audi by global mobile marketing specialist Somo, and is available for the iPhone, the iPad and Android-based devices. The app will be compatible with all the Audi model range brochures.
Hugh Fletcher, national digital manager for Audi UK, said: ‘Audi Vision is the most innovative digital project we’ve undertaken to date, and applying this technology to our brochures is just the beginning. In the coming years we’ll be using the Vision platform across a broad spectrum of marketing channels, augmenting printed matter, digital content and other materials used by our Audi Centres to allow Audi fans to really get under the skin of our cars.’
The free Audi Vision app is available via the following links: