The company is pressing ahead with a campaign to double the size of the business and says that could lead to major progress before the end of the year.

Motiva appointed Paula Holt as its first new business development manager earlier this month and says several more new roles are likely to follow as a result.

Peter Wright, sales and marketing director at Motiva Group, said: “We’ve enjoyed record growth over the last couple of years and are now looking to build on that.

“Our target is to double the size of the business again by 2017 and we’ve set out a structured strategy to help us achieve that goal.

“We want to increase our customer base and that’s likely to lead to a significant expansion of both our customer service and fleet operations department before the end of the year.”

Wright added that Paula Holt, formerly regional fleet sales manager at a Yorkshire-based vehicle retail group, will focus solely on bringing in new business.

He added: “Paula is very experienced in the industry and will have a pivotal role as new business development manager.

“She’ll work with our new lead-generation partners to help convert prospective clients into long-term customers and, if we can meet our targets, she’ll be the first of several new faces.

“We’re likely to be looking for another business development manager in the next six months and will make further additions to our back-end team.

“The business is now strong enough to sustain significant growth and has massive potential for the future. We think there’s a big opportunity for us and this is another significant step along the way.”