ATS Euromaster will supply and fit Michelin tyres across the Motiva fleet using its 1,000 mobile service vehicles and 380 fast-fit centres to ensure comprehensive fast-fit support nationwide.

The deal replaces a previous arrangement that saw tyre fitment shared between Kwik-Fit and ATS Euromaster, with a predominantly Pirelli-based policy.

Gary Williams, operations director of Motiva Group, commented on the reasons for the company's change of policy: 'ATS Euromaster has developed a solid understanding of our business and we've been impressed with their attention to detail. Having access to the largest mobile tyre fitting fleet in the country is also a significant benefit, particularly in a market where having tyres fitted at a customer's home or place of work is becoming increasingly popular.

'The decision to offer a Michelin-based replacement policy also delivers added value to our customers, with Michelin widely regarded as the premium fitment in the fleet market,' he added.

As part of the contract, ATS Euromaster is using its Phoenix authorisation system to manage the approval process for all new tyre fitments. The information gathered during the authorisation can then be used to produce detailed management information for Motiva, helping ensure that its fleet is operating at maximum efficiency.

ATS Euromaster will also be carrying out routine fleet tyre inspections for Motiva customers where a large number of vehicles are located at the same time, such as company car parks to help support the company's Duty of Care requirements.