MotivAssist, which goes live in April, will replace Motiva’s existing accident management scheme as part of the company’s drive to become a “one-stop shop” for customers.

It will offer fleet managers the security of knowing all aspects of vehicle repair and replacement will be dealt with efficiently with minimum downtime.

The firm says it will also be the best way to manage incident-related costs, implement effective process control and recover losses.

Sales director Peter Wright said Motiva’s new package, the result of a partnership with Complete Vehicle Support (CVS) based in Manchester, will represent a big improvement on what the company has offered in the past.

Crucially, he says, it will also fit perfectly with a commitment to customer service standards so important to the business.

‘We did have an accident management scheme before, but we felt it wasn’t providing the same customer service that we like to give to our customers.

‘We’ve now teamed up with CVS, who have a similar business approach to our own, and we’re sure existing customers will notice a big difference.

‘With a single phone call, we’ll take over every aspect of process, whether the accident is the fault of our customers or not and whether it involves cars, vans or trucks.

‘We’ll provide an around-the-clock service that takes care of everything from insurance issues, repair or replacement of vehicles, courtesy cars and delivery.

‘It will basically minimise disturbance in the day-to-day life of the driver and enable both them and their fleet managers to concentrate on their business.

‘And we’ll make sure our clients are looked after at each and every stage because that’s what we’re all about – we’re people people.’

Customers using MotivAssist could notice a difference in the standard of courtesy cars too.

Motiva is pledging to use its own vehicles to keep clients on the move should accidents happen within a 50-mile radius of their Stoke-on-Trent headquarters.

And that means clients will almost inevitably receive a better specification of replacement than might otherwise be the case.

Wright added: ‘We’ll supply relief vehicles from our own stock, whether it’s a car, van or truck, and we’ll match them as much as possible to the one involved in the accident.

‘It’s another addition to a package that’s tailored to our customers’ needs and which demonstrates our dedication to clients.’