Peter Clarke, who has more than 30 years of experience in the fleet industry, started work this week with the task of developing the firm’s “people come first” ethos. He’ll also oversee the administration team at the company’s headquarters in Stoke-on-Trent.

Clarke arrives from telematics firm Masternaut, based in Leeds, and has previously worked for contract hire giants Arval and Alphabet.

‘The company’s customer service element is already renowned throughout the industry, but I’m keen to take it to the next level,’ said Clarke.

‘Any business can simply look at cost and shave a few pounds or pennies off here and there, but Motiva have been quick to recognise it is actual value for money which is more important.

‘My task will be to develop what is already in place – to take the company’s unique selling point one step further.

‘I’ve worked for several firms and dealt with fleets of all sizes, from SMEs to large corporates. It’s an industry I know inside out and that experience will hopefully help me to play a leading role in the Motiva success story.’