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Most popular new cars and main buying considerations revealed

Close Brothers Motor Finance has shared the most popular cars and car-buying trends from 2019, with the Ford Fiesta coming out on top.

The Fiesta came out top in the list of the top 12 cars financed in 2019

According to the firm, smaller models are becoming increasingly popular as buyers look toward more affordable and greener options, while more drivers than ever are paying attention to the fuel type of their car. In contrast, features such as boot size, number of doors and colour have slopped down the list of priorities.

Looking ahead to 2020, the firm says we can expect to see electric vehicles in higher demand, particularly as two in five (39%) are considering an EV as their next car. Research by Close Brother Motor Finance has also found a quarter (26%) of hybrid and electric drivers were buying their cars for the status, reflecting the shift toward greener alternatives.

The top 12 cars financed in 2019:

  1. Ford Fiesta
  2. Volkswagen Golf
  3. Ford Focus
  4. Land Rover
  5. Vauxhall Corsa
  6. Mini
  7. Vauxhall Astra
  8. Audi A3
  9. Nissan Qashqai
  10. Audi A4
  11. Vauxhall Insignia
  12. Volkswagen Polo

Top 10 main considerations when buying a car:

  1. Affordability / price – 71%
  2. Fuel type – 51%
  3. How economical the vehicle is to run – 50%
  4. Engine size -– 50%
  5. Existing mileage – 46%
  6. Number of doors – 46%
  7. Manufacturer – 37%
  8. Boot size – 37%
  9. Colour –28%
  10. Ease of getting in and out – 27%


For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.