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Mobilleo adopts What3words to improve location accuracy

Mobility-as-a-Service platform Mobilleo has integrated the What3words geolocation system to help users accurately identify their location and destination more easily.

The addition of What3words will enable Mobilleo users to search for the most accurate locations of nearby mobility options and services, wherever they are in the world

What3words has divided the world into a grid of 3 metre squares and assigned each square a unique combination of three words, known as a What3words address. As an example, the precise location of the front door at Mobilleo’s head office can be found at ///client.memo.natively.

Using a What3words address gives a more accurate location than a regular street address as it is accurate to 3 metres – making long streets, large offices or shopping centres easier to navigate. What3words addresses also make communicating places with no street addresses – such as beaches, parks and remote locations easy.

The system has already been adopted by firms including Addison Lee, Cabify, the AA, Network Rail, Mercedes-Benz, BMW, Ford and Tata Motors, and will now enable Mobilleo users to search for the most accurate locations of nearby mobility options and services, wherever they are in the world.

The new system will also benefit Mobilleo’s network of mobility partners, including taxi and DRT providers, allowing them to pinpoint the exact pick-up location of customers.

Dr Richard Fairchild, chief product officer at FOD Mobility Group, commented: “Mobilleo is the leading MaaS platform on the market and it now comes with the easiest way for users to find their exact location and search for the nearest mobility options to them. The what3words integration is just one of the many new product innovation features that the Mobilleo team have been developing this year to enhance the user experience.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

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