Mobility solution bring added flexibility for CityFibre fleet

Digital infrastructure platform CityFibre is using a flexible mobility solution from Alphabet GB to support its dedicated teams out in the field across the UK.

CityFibre has initially deployed six branded Mini Cooper three-door hatchbacks and seven Ford Transit Custom vans

The firm was looking for a fully outsourced fleet management service and has turned to Alphabet’s AlphaCity solution, which provides fully managed pool cars to suit adhoc needs.

CityFibre has initially deployed six branded Mini Cooper three-door hatchbacks and seven Ford Transit Custom vans, although longer-term plans will see it go fully electric. The new vehicles are being based in Aberdeen, Bournemouth, Coventry, Huddersfield, Milton Keynes and Peterborough and will enable its dedicated field-based managers to travel around and inform local communities about the company’s plans to enable the smart cities of the future with the help of full fibre networks.

The vehicles will be used by CityFibre’s city, delivery and construction managers to attend site builds and events. The eye-catching branding on the vehicles will also help to spread the message for local communities and residents about the transformational benefits that full fibre enables.

The pool of cars can be shared by multiple employees as most journeys around the city will only take a few minutes; meaning CityFibre isn’t paying for unused, idle vehicles.

The vehicles are provided on full business contract hire including maintenance, accident management, and exterior cleaning services.

The cars can be booked and accessed online, using keyless entry – a vital asset during continued social distancing measures while also removing the risk of misplaced keys at handover.

Chris Stening, consumer director at CityFibre, said: “Our in-field employees need to travel around the cities they’re based in quickly and easily, which is why we wanted to find the right partner to outsource our fleet management to. Alphabet was a great choice for us, as our brand values align so well, and they bring the experience in fleet that we were looking for to bolster our business successes. We’re looking forward to working together with Alphabet, to build a platform for the smart city of the future.”

Future work between the two firms will see the deployment of a fully electrified fleet across the entire CityFibre business.

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.