SMMT figures show that the carmaker’s sales figures for the first nine months of 2013 are up 49.61% on last year, with Mitsubishi saying that the Mirage and 7-seater SUV Outlander exceeded sales targets while sales of the ASX have increased significantly and the L200 is also up on last year with a market share of 26.0% in September and 23.4% YTD.

The brand says sales growth will continue with expected increases of around 20% per year for the next four years as a result of a combination of new products, increased marketing spend as well as growth of the Mitsubishi dealer network. The network size has increased by 10% in the last six months and Mitsubishi is looking to increase its network by a further 25 new dealers in the next 24 months.

In line with its plans, the carmaker has expanded its Franchising team with the appointment of John Mason to support Alan Rooke, dealer franchising manager. Mason, who has been with the company for seven years will be responsible for recruiting dealers in the north of the country while Rooke will look after the south.

Lance Bradley, MD of Mitsubishi Motors in the UK, said: ‘2013 has been an exceptionally good year for us and sales are currently up more than 49% with thirty of our dealers doing more than double the volume than they did last year. It makes it so much easier to appoint new dealers when we can say that Mitsubishi is the fastest growing car brand in the UK and Return on Sales is the highest on record.’

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