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MINI launches groundbreaking new fleet E-zine

Fleet operators looking for a guide to the MINI line-up, including CO2 figures and key features of each model, can now access a free digital magazine which uses the latest  adaptive digital technology to present the key benefits of the brand’s five-strong line-up.

mini e-zine

The MINI Fleet Range E-zine provides a simple guide to what each vehicle can offer fleets.

Produced by Fleet World, the MINI Fleet and Business Range E-zine presents all its cars, from the efficient three-door hatch to the new Cooper S E Countryman ALL4, marked out as the brand’s first ever Plug-in Hybrid – and provides a simple guide to what each vehicle can offer fleet drivers, standard kit and onboard tech, boot space and engine availability plus the key CO2 and fuel figures.

Fleet World Editor Alex Grant said: “This is the next generation of digital publishing, providing interactive content that works on all platforms, from smartphones and tablets to laptops PCs, and using such clever, innovative technology perfectly fits the MINI brand too.”

To view the guide, click here.

For more of the latest industry news, click here.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.