Middle managers can "make or break" your approach to driver risk management
According to the firm, studies of the on-line e-driver training and assessment systems that it provides to clients show a 20% reduction in accidents and an 8% saving on fuel after the delivery of the training programmes.
However, E-Training World recently went "on site" with a major fleet operator and conducted an initial pilot project at one depot directly involving middle managers stressing the importance of safe driving and driver attitudes, taking a holistic approach rather than just focusing on driver training.
After the scheme, accidents involving the depot staff reduced by 70%, resulting in the company requesting the same approach be immediately implemented in another region.
Mr Hurdle says that while driver risk assessment and training are often launched from the fleet department, with approval and buy-in from the Board, there is a huge reliance on the middle management tier to make it work on a day-to-day basis.
'If you look at the simple example of a driver having a small knock or scrape in their vehicle due to sloppy manoeuvring or laziness, if the line manager simply pats him or her on the back and says not to worry about it, this sends a terrible message to the rest of their team.
'It's very frustrating to fleet managers because a change of attitude, which makes it clear that any form of vehicle damage is unacceptable, would go a very long way towards embedding a much better culture throughout a business and hopefully cut costs and staff down-time.'
He added: 'My experience tells me that companies could be wasting valuable money and effort by not taking time to communicate to middle managers and get their wholehearted involvement in this process. It is something we play very heavily on when talking to our customers about reducing fleet costs through fewer accidents.'