Michelin becomes 50th "business champion" for Driving for Better Business
The global tyre manufacturer, which has its UK headquarters in Stoke-on-Trent, operates a UK-wide fleet of 230 company cars and 110 light goods vehicles, with a further 100 employees driving their own cars on business.
Michelin has cut its road crash rate by more than 50% in the last five years and has adopted a target of zero incidents after reporting a reduction in accident damage costs of 46% and significant savings in indirect costs including vehicle hire and driver time.
The Driving for Better Business campaign is managed by RoadSafe on behalf of the Department for Transport, which is working with the police and other agencies to encourage companies and organisations nationwide to implement best practice occupational road risk management programmes.
An estimated 200 road deaths and serious injuries a week result from crashes involving at-work drivers with more employees killed and seriously injured on Britain's roads while driving on behalf of their employer than in any other work-related activity.
Campaign director Caroline Scurr said: 'Enrolment of the 50th fleet to the campaign is a fantastic landmark to achieve. Our "business champions" are drawn from the public and private sectors and embrace small organisations with just a handful of vehicles such as Middlesbrough-based RES Teesdale Scaffold, to some of Britain's best known businesses such as Royal Mail, British Telecom, Centrica (British Gas) and Tesco.com.
'However, like Michelin, all of our "business champions" have one thing in common: they have recognised that managing occupational road risk is not only a legislative requirement but can bring significant benefits to many areas of their business.'