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Mercedes-Benz Cars names Tom Brennan as new head of fleet

Former Audi head of fleet sales Tom Brennan has joined Mercedes-Benz Cars UK as its new head of fleet.

Tom Brennan, head of fleet, Mercedes-Benz Cars UK

Brennan, who started his career in financial services, brings more than 16 years’ experience in the automotive industry, including nearly a decade at Volkswagen Financial Services and over six years at Audi.

He replaces Rob East, who left Mercedes-Benz Cars in September and was named as BMW’s new head of fleet in January, in turn replacing Steve Oliver who left last spring.

Meanwhile, Audi announced three weeks ago that it had promoted sales operations manager James Buxton to the role of head of fleet sales to replace Brennan.

Brennan’s appointment at Mercedes-Benz comes ahead of the launch this year of the carmaker’s fully electric EQC, along with new plug-in hybrid C-Class and E-Class models.

Mercedes-Benz Cars UK sales director Rachael Thompson commented: “Fleet sales have been crucial to Mercedes-Benz Cars’ continued growth in the UK. Tom brings with him great experience in the premium automotive sector and we are confident that he will continue this team’s great success.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.