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Medium-term rental becoming obvious fleet acquisition method

Fleets are fast becoming aware of how medium-term rental can sit between daily rental and longer-term solutions within the “spectrum of acquisition methods”.

Meridian MD Phil Jerome

So says Meridian Vehicle Solutions as it adds that the last 12 months have seen a much higher level of usage, with the number of vehicles it has on rent having doubled.

According to managing director Phil Jerome, fleets are simply becoming more aware of the product and more comfortable with using it.

Jerome explained: “There are many different but common fleet situations when medium-term rental makes sense as the obvious acquisition method. These can range from providing cars for employees during their probationary periods through to meeting the requirements of short term contracts.

“We even see some fleets using medium-term rental on a rolling basis because they don’t want to commit to longer-term contracts or simply like changing cars frequently.”

Jerome added that the company expected to see interest in medium-term rental increase over the next year, building on the advances that had been made over the last year.

“The challenge for us is in making fleet managers conscious of medium term rental and then getting them to try it. Once they recognise it as an established product and have experienced its advantages, it soon becomes part of their established fleet armoury.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.