Mazda to build on 2015 fleet sales success with 99g/km Mazda3
So says the brand as it reports that its UK fleet sales have more than trebled in the last three years and grew by 22% in 2015 compared to 2014.
Mazda UK’s head of fleet Steve Tomlinson explains that Mazda is still a predominantly retail brand but “excels with user-choosers”.
“The way we measure it, 30% of our sales are fleet,” he says. “For a manufacturer that has constraints on supply, it doesn’t make sense to chase some of the high cost fleet volume that’s available. We’re predominantly retail out of choice and it wouldn’t make sense for us to change that.”
He added: “Company car drivers choose a Mazda because our cars meet both their work and personal needs, in the way they look and the way they drive. They also appreciate the efficiency and economy of our cars and the positive financial impact they can have.
“But since Mazda doesn’t offer any commercial vehicles, an A-segment model or any electric or hybrid cars, there are several big fleets that are closed to us,” Tomlinson noted, “so our sales figures demonstrate how we punch above our weight in the sectors and fleets we gain access to.”
Mazda’s best fleet seller in 2015 was Mazda6 at 5,590 units.
“It’s a segment that is declining year-on-year, but having benefited from a substantial update last year, the Mazda6 is still proving to be a popular choice, which considering it is competing in a market that has seen the launch of many new models in the last 12 months, is very encouraging,” said Tomlinson.
“Heading into 2016 I am very happy with Mazda’s position within the UK fleet market and putting the 1.5-litre SKYACTIV-D into the Mazda3 will significantly increase the appeal of the Mazda3 to those fleets who prefer their drivers to run vehicles with a sub 2.0-litre engine. With CO2 emissions from 99g/km this will make the car more popular with drivers who place low BIK taxation near the top of their consideration criteria. I’m confident that the addition of the Mazda3 1.5-litre diesel derivative to Mazda’s already extensive corporate vehicle choice list will enhance our fleet appeal even further.”
“On top of that I’m sure it’ll open doors to fleets that were previously closed to us. In a UK marketplace that now sees 42% of C-segment diesel sales delivering sub 100g/km CO2 emissions, fitting our 1.5-litre SKYACTIV-D engine into the Mazda3 is great for potential fleet sales growth in this sector,” concluded Tomlinson.