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Mazda fleet sales soar 84% on back of SKYACTIV technology

Mazda attributes its fleet success to its SKYACTIV technology, which is featured on the Mazda6 that was launched in early 2013 and has seen April-December 2013 registrations more than double those of 12 months previously.

The carmaker added that demand for its CX-5 compact SUV range, the first Mazda model to feature the marque’s SKYACTIV technology, has also been instrumental in boosting fleet sales.

Meanwhile, the new Mazda3, the third model in the Mazda range to feature SKYACTIV technology, went on UK sale this month and is set to further increase corporate demand thanks to its low CO2 emissions and excellent along with sporty looks and sharp pricing. Prices start at £16,695 for the 1.5-litre SKYACTIV-G hatchback 100PS SE and £19,245 for the 2.2-litre SKYACTIV-D  (104g/km) Fastback 150PS SE.

Mazda head of fleet Steve Tomlinson said: ‘The introduction of SKYACTIV technology has delivered a fleet renaissance for Mazda.

‘The Mazda6 has become the car of choice in the fleet sector and we anticipate demand to further increase given the autumn introduction of a 2.2-litre SKYACTIV-D 150PS engine with emissions of just 104g/km. This pushes the model down a tax band thus delivering greater financial savings to businesses and drivers alike alongside improved fuel economy.

‘Corporate sales of the Mazda6 are being well supported by demand for the Mazda CX-5 and with the all-new Mazda3 set to deliver volume in the important lower medium segment, 2014 will be an exciting year for Mazda in fleet.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.