Mazda embarks on local assembly in Vietnam
The Mazda2 1 will be produced at a newly-constructed assembly plant owned by Vina Mazda Automobile Manufacturing in the Nui Thanh district of Quang Nam province next month. Sales will also begin at the same time.
Mazda says it expects the Mazda2 to become one of its mainstay products in the Vietnamese market and plans to produce approximately 2,000 units per year.
The carmaker entered the Vietnamese market earlier this year through an exclusive distribution partnership with Vina Mazda, which is a 100% locally-owned automobile assembly and sales company with no capital ties.
Yuji Nakamine, Mazda’s director and senior managing executive officer responsible for oversight of global marketing, sales and customer service, said ‘Mazda is commencing local assembly of the Mazda2 as the first step in an aggressive business strategy for Vietnam. With a large proportion of its approximately 90 million people in their 30s or under, Vietnam is one of the most youthful and promising emerging markets. Going forward, we are confident that the Mazda2 will further elevate our brand recognition and become a driving force for our future business growth in Vietnam.’