Mazda boosts online fleet presence
The manufacturer’s fleet website now has a version designed to fit smartphone screens, containing information, videos and images of the full range, as well as details of recent launches, special offers and Contract Hire deals, as well as its UK dealer network. All information is tailored to fleet customers.
Following on from its Facebook, Twitter and YouTube pages, Mazda will launch its own fleet-specific LinkedIn page, offering details of its vehicle range and a forum section where customers can talk directly to the carmaker’s staff.
The company is also sponsoring the Fleet Academy, a forum where professionals can discuss key issues affecting the fleet industry.
Michael Stewart, Manager Fleet and Used Car Marketing at Mazda UK, said: ‘Technology and methods of communication are changing rapidly and the fleet-dedicated initiatives we are introducing enable two-way interaction with existing customers and prospects at times convenient to them and while they are on the move.
‘We already use electronic methods of communication such as e-mail to interact with our corporate customers and in turn they use similar ways to contact Mazda. As many of the messages communicated are accessed via a smartphone, we felt it was vital to provide our customers with a dedicated mobile site designed to make interacting with Mazda even easier.’