The scheme, which runs until 30th June 2014, provides incentives for qualified driving instructors in the UK who are self-employed or work for small driving schools.

The deals offered on the Mazda2 and Mazda3 include:

• A cash saving – £1,350 on the all-new Mazda3 and £650 on the Mazda2
• Low rate vehicle finance – 5.9% APR on both models
• Free of charge supply and fitment of approved He-Man dual controls for both models.

OTR prices for the new Mazda3 start at £16,695 for the 1.5-litre SKYACTIV-G 99bhp SE hatchback while the Mazda2, already an established favourite among driving schools, starts at £11,195 OTR for the 1.3-litre 74bhp SE with air conditioning.

Mazda head of fleet Steve Tomlinson said: ‘The Mazda2 is in regular demand from driving instructors. Nevertheless, it is also clear that some instructors want a larger car which delivers on safety, environmental and fuel efficiency benefits whilst also being used both to instruct pupils and as their ‘main’ family vehicle.

‘That is why we have extended the programme to include our all-new Mazda3, which in its first four months on sale has been in huge demand from both retail and corporate customers.

‘Competitive list prices, a high specification, low CO2 emissions, excellent fuel economy and strong residual values are all key factors in winning fleet business and they are among the core attributes that driving instructors are looking for when purchasing new vehicles. We believe that our new programme makes the Mazda2 and Mazda3 even more attractive to driving instructors.’