Matthias Seidl becomes executive director sales at Saab
Mr Seidl joins Saab’s senior management team from Detroit-based automotive consultancy API, where he was president and CEO. Prior to that, he spent 20 years in the Volkswagen Group where he held several senior executive positions in the sales organisations of Audi and Volkswagen.
'I feel extremely honoured to be joining such an iconic brand as Saab,' said Mr Seidl. 'This is a very exciting period for the company and I look forward to helping increase sales volumes and opening up new territories for the brand in markets around the globe.'
Mr Seidl will be based at Saab’s headquarters in Trollhattan, Sweden, where he will report directly to Saab Automobile president and CEO, Jan Ake Jonsson.
Mr Jonsson said: 'I am very pleased to welcome Matthias to our senior management team. His experience and skills will be very important to Saab as we continue to establish ourselves as a successful independent company.
'Over the next 12 months we will be launching two new products – the 9-4X and the 9-5 SportCombi – and Matthias’s contribution will be vital in optimising the sales of these exciting new vehicles.'
Mr Seidl replaces current executive director sales Adrian Hallmark, who leaves Saab for a position within Jaguar.