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Masternaut technology supports BT Sport Relief Challenge

The technology allowed fans to check Jo’s progress online and turn out to support her and cheer her on.  The device was switched off every night, and was only in use when Jo was walking. 

Steve Towe, chief commercial officer and UK managing director, commented: “We’re proud to continue our support of such a worthy cause, which transforms the lives of millions of people across the world. We wished Jo all the best with her walk, and we were with her every step of the way.” 

“Our technology helped people keep up to date with Jo’s progress, as well as let them know when she’d be passing through certain areas, so it was great to see so many people out supporting her. The Masternaut team worked exceptionally hard to make this possible, working closely with the team at Sport Relief to ensure the project was a complete success. We always look to go the extra mile for all our customers, and our support of Sport Relief is no exception.” 

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.