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Masternaut helps fleets go greener with CO2 Certification Programme

Masternaut has launched a new CO2 certification scheme to enable fleets to understand and reduce their emissions.

Mike Hemming, head of Masternaut’s Catalytix data analytics team

Verified by the Energy Saving Trust, the certification scheme awards three levels – gold, silver and bronze – and provides a benchmark for further improvement.

The scheme uses CO2 data provided by fleets’ Masternaut telematics equipment and based on actual fuel and distance data directly from the car’s onboard computer, measured by Masternaut’s CAN clip technology. This is supported by Masternaut’s in-cab driver behaviour device which provides coaching directly to drivers in the vehicle, and provides feedback to fleet managers on driving styles.

To achieve gold – best-in-class status – operators must achieve either a 5% improvement on industry benchmarks (based on fleets of a similar makeup), or show a 5% reduction in emissions, compared to their own year-on-year figures.

The programme is available for free to all of the 10,000 clients who use Masternaut’s technology – the firm has already analysed and certified 1,600 of its fleet customers and will be working with all of its customers over the coming months.

Fleets who achieve CO2 Certification will receive a communication pack including stickers which can be displayed on their fleet vehicles as well as digital banners and a press kit enabling these companies to promote their achievements both internally and externally.

Mike Hemming, head of Masternaut’s Catalytix data analytics team, said: “Data is a really powerful weapon in tackling emissions at a fleet level, because it provides absolute clarity on where the high-risk areas and opportunities to reduce lie. The good news nowadays is that we also have the tools to analyse and understand that data, turning it into actionable insights, and this is exactly what the programme has been designed to address.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.