Maserati restructures UK corporate team
Maserati has reshuffled its UK corporate team in a move to build on growing corporate sales.
The brand is looking to increase the corporate share of its total new car sales to 50% this year, following the updates to the Ghibli diesel and the recently launched Levante SUV (see road test here). Year to date, Maserati total registrations are up 23% to 1,122 units.
Now the carmaker has promoted corporate sales manager (south) Howard Dalziel to the role of national corporate sales manager while Laura Heathcote-Smith joins the team to fill Howard’s former role, building on automotive experience including corporate, fleet management, sales and vehicle finance.
Dalziel said: “With such a strong corporate offering it’s a great time to be in this role at Maserati. We will continue to focus our attention on the contract hire and leasing industry, the broker channels, corporate entities, data providers and of course our dealer network, with a view to securing a wider audience for Maserati’s affordably exclusive cars.”