Quail joins from National Express, where he was executive director for Business development. Prior to this, he was partnerships director at AON plc.

He brings a wealth of automotive and partnership experience to Alphabet, having previously worked in the leasing industry with Interleasing and ACL (formerly part of Standard Chartered). He was also one of the founding team as well as sales and marketing director for technology start-up company, OASIS Global Systems which automated service, maintenance & repair authorisation and invoicing for the UK automotive industry and was eventually sold to Epyx. He was also corporate partnerships director at the RAC for nearly eight years. 

Quail commented: ‘With changing demands from customers in terms of their business mobility requirements, there’s huge potential and opportunities for a forward thinking, progressive company like Alphabet. With our passionate team, an unparalleled range of mobility solutions and an absolute focus on understanding and meeting the needs of our customers, I’m looking forward to achieving great things as well as having some fun along the way.’

Richard Schooling, CEO, Alphabet commented. ‘With Martin’s knowledge, connections and wealth of experience he understands the commercial challenges and opportunities for Alphabet. His background in creating commercially successful partnerships was a deciding factor in identifying Martin as the right man for us. Equally he is the perfect fit for Alphabet’s entrepreneurial, customer-oriented culture. His role as chief commercial officer will be fundamental in propelling Alphabet forward as the UK’s leading provider of Business Mobility solutions.’