Martin Keighley becomes MD at DrivenData
Keighley brings 35 years’ automotive industry experience, including his former roles at CAP and VIPDATA.
DrivenData provides Fleetnet coded used values, alongside new vehicle data, including prices, specifications, options, forecast values and total cost of ownership data for cars and light commercial vehicles.
The firm offers a “money back” guarantee alongside a three-month “start-up” deal and says it breaks the traditional expensive annual contract model.
Keighley said he is certain that there is an increased desire for reliable data at affordable prices, especially with the move away from traditional hire purchase and bank loans, to PCP and leasing plans. The firm added that: ‘Accurate data is key to these products as it enables manufacturers and finance houses to offer affordable monthly payments and the ability to forecast future values.’
‘The days of inflated data costs are well and truly over,’ said Keighley. ‘DrivenData provides high-quality and accurate data packages at a fraction of the traditional cost. Advances in technology enable us to maintain accuracy and quality while we keep customer costs low.'