The deal will help support the leasing firm’s tailor-made, customer-focused approach whilst delivering significant savings to businesses, according to the firm. 

Jonathan Ross, Marshall Leasing sales & marketing director, said: ‘Every business is different and we needed technology that not only allowed us to respond to those differing needs, but also provided a suite of services to help our customers manage their priorities – be that driver behaviour, improving fuel efficiency, lowering insurance costs or HMRC compliance. In-Car Cleverness does that for us.’

The In-Car Cleverness solution is designed to be feature-rich and scalable for fleets, irrespective of their size. Designed to be offered as a customisable telematics solution, the In-Car Cleverness platform allows users to personalise the interface, tailor the data interrogated and define how it is analysed.

The firm also recently launched a multi-feature smartphone app for drivers and a leasing option to eliminate up-front capital expenditure for businesses running fleets of up 250 vehicles.

‘We are now in an era of vehicle relationship management, in which technology and big data play a significant role in improving the bottom line of any business running a fleet of vehicles,’ said Tim Eaves, commercial director for In-Car Cleverness. ‘We know first-hand that businesses are looking for answers.’