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Markerstudy acquires Drivology telematics business

handshake_May'08Markerstudy has announced the acquisition of UK telematics motor insurance business, Drivology Limited for an undisclosed amount.

The Drivology app monitors how, when and where an individual drives, encouraging safer driving and a positive impact on insurance premiums.

Ross Barrington, divisional head within Markerstudy Retail, who will be oversee the new acquisition, said: “Drivology will add significant value to our existing offering, complementing our telematics administration services and supporting our strategy for growth. We are keen to attract more telematics business and consider app-led propositions play a valuable role in car insurance offerings.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.