Markerstudy has announced the acquisition of UK telematics motor insurance business, Drivology Limited for an undisclosed amount.

The Drivology app monitors how, when and where an individual drives, encouraging safer driving and a positive impact on insurance premiums.

Ross Barrington, divisional head within Markerstudy Retail, who will be oversee the new acquisition, said: “Drivology will add significant value to our existing offering, complementing our telematics administration services and supporting our strategy for growth. We are keen to attract more telematics business and consider app-led propositions play a valuable role in car insurance offerings.”