The AA has appointed ex-Pendragon B2B director and Honda fleet sales operations manager Marc Samuel to the newly created head of SME & B2B Telesales role.

Marc Samuel, head of SME & B2B Telesales at the AA

The role will be based in the Midlands, but operating nationwide, with Marc overseeing a team of call handlers and key account agents, supporting SMEs across the country.

Samuel has more than 20 years’ experience in the fleet automotive sector and will oversee direct sales activity for the organisation’s suite of SME products and services. This includes smart breakdown services, managed services, remote and virtual support, as well as EV implementation guidance.

The AA says it is committed to focusing on the SME marketplace, with a recent partnership with the Association for Independent Professionals and the Self Employed (IPSE), as well as ongoing collaborative activity with the British Chambers of Commerce (BCC).

In addition, to Marc Samuel’s appointment, the AA has announced a package of new and existing customer offers to support SMEs navigate their financial and physical return to work.

Gavin Franks, director of business services at the AA, commented: “Our SME customer base is incredibly important to us. These are the businesses which keep us all fed, entertained, make sure the lights are switched on, keep roofs over our heads, and so much more. It is only right that we continue to support SMEs, providing the freedom to do business by removing the hassle of running vehicles.

“[Marc] will play a crucial part in engaging with customers to demonstrate the value of our breakdown services, as well as our smart mobility solutions and extended product mix, to help our members benefit from the freedom of driving.”

Marc Samuel, head of SME & B2B Telesales, added: “The AA is committed to ensuring customers receive the best possible service and reap the full benefits of their membership. I am looking forward to meeting as many of our diverse SME customers over the coming months and assisting them with their bespoke business needs.”