Manheim introduces mobile auction service in Europe as part of plans for flexible remarketing
The firm says that it believes that a combination of country-by-country business solutions linked by an overarching cross-border proposition is the way forward.
As part of this flexible approach, Manheim has just introduced a mobile auction service as an extension to the more conventional fixed location physical auctions. This takes the auction to the buyers instead of expecting buyers to travel to the auction – and also offers a level of technology said to be almost equivalent to that of a physical auction location.
Using customised LWB Mercedes-Benz Sprinters packed with technology and communications equipment, these units can be set up to operate a large physical auction in any location at around two weeks' notice. Each unit is able to broadcast live images and sound from the mobile physical auction to remote bidders all over Europe using Manheim's internet-based Simulcast service.
After an initial trial earlier in the year in Germany, with sales in Frankfurt and Regensburg, additional mobile units have been commissioned and deployed to Belgium, France and the Netherlands. Mobile sales are also due to take place in Italy before the end of the year.
Manheim has also said that it's set to build on its existing set-up of web-based, transactional vehicle locators with a more all-embracing service to provide buyers with a joined-up network of options through a single online platform.
Jonathan Holland, business development director, said: 'The proposition that both vendors and buyers clearly want revolves around providing maximum choice through sales channels which really offer flexibility. By this I mean keeping vehicle movements and logistics costs to a minimum and providing a transactional service which gives both parties as broad a choice as possible, in a fully transparent and easy to use manner. The more you consider the opportunities going forward, the more is obvious that the best remarketing strategy will have a high weighting towards technological deployment with the emphasis on maximum transactional capability, coupled to innovative support solutions.'