Manheim and Citroën UK hold first-ever offsite outdoor auction
The event achieved a 100% conversion rate, selling all 222 cars offered, with an average hammer price of 98.2% of CAP Clean.
A total of 70 buyers participated in the sale, which was held outdoors in a marquee on the banks of the River Thames at Oakley Court in Windsor – many of whom joined virtually via Manheim’s online bidding platform, Simulcast.
The auction follows the first ever open theatre sale last year run by Manheim for Citroën UK.
Of the cars offered, 70% sold to physical buyers with 30% being sold online. Buyers were able to bid remotely using the Simulcast system via Viprinet hardware installed in the Mobile Auction Unit, which is also equipped with a waterproof public address system, TV screen and webcam.
Paul Drake, remarketing manager for Citroën UK, said: “We are absolutely delighted to have held an auction that was the first of its kind, and could not be happier with the results that Manheim achieved, both in terms of conversions and sale prices. We know that the time pressures on car dealers are significant, so to be able to deploy Manheim’s Mobile Auction Unit gives buyers access to stock they might have missed in a physical auction.”