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Majority of UK drivers would pick a car based on cost rather than safety

That’s according to a report from car leasing company OSV Ltd, which found that overall 53% of the UK would pick a car based on the cost rather than its safety ratings or features. By the time adults in the UK reach between the ages of 25-35 this number increases to a whopping 63% and only decreases to 49% by the time adults reach over 65.

On average, 58% of people from Wales were most concerned about the cost of the car, followed closely by 53% from those based in England.

In contrast, 67% of adults who took part from Northern Ireland were more concerned about the safety aspect of the car, followed by 51% from Scotland.

Interestingly, 58% of men put cost as a more important factor. Whereas women saw a 50/50 split, with an equal amount of women choosing cost and safety.



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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.