Louisa Bell joins Avis Budget UK as commercial director
Bell joins Avis Budget UK from Cigna HealthCare, where she was commercial director for the UK and brings over 15 years experience within the travel industry, having previously held roles at Eurostar, British Airways and also sitting on the board of the Institute of Travel and Meetings (ITM).
In her new role, she will be responsible for driving further success across the corporate business, overseeing all customer-facing revenue generation including the business-to-business, consumer and intermediary business.
Kaye Ceille, managing director for Avis Budget UK, said: ‘Providing our customers with the very best service possible is a priority for us and we’re confident having someone with such a wealth of experience will allow us to continue driving success throughout our business and the car rental market. We welcome Louisa to the Avis Budget UK team.’