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Louisa Bell joins Avis Budget UK as commercial director

Bell joins Avis Budget UK from Cigna HealthCare, where she was commercial director for the UK and brings over 15 years experience within the travel industry, having previously held roles at Eurostar, British Airways and also sitting on the board of the Institute of Travel and Meetings (ITM).

In her new role, she will be responsible for driving further success across the corporate business, overseeing all customer-facing revenue generation including the business-to-business, consumer and intermediary business.

Kaye Ceille, managing director for Avis Budget UK, said: ‘Providing our customers with the very best service possible is a priority for us and we’re confident having someone with such a wealth of experience will allow us to continue driving success throughout our business and the car rental market. We welcome Louisa to the Avis Budget UK team.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.