London ULEZ is ‘mad and unrealistic quick fix plan’

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Next Monday’s (8 April 2019) introduction of the London Ultra-Low Emission Zone (ULEZ) will have a “crippling effect” on the London economy, leaving fleets to stomach a “damning cost”.

Charlie Mullins, CEO and founder of Pimlico Plumbers

That’s the view of Charlie Mullins, CEO and founder of Pimlico Plumbers, as he labels the scheme as a “mad and unrealistic ‘quick fix’ plan”.

The business runs a fleet of more than 250 vans, of which 150 will be deemed non-compliant under the scheme. As a result, if Pimlico Plumbers keeps running its vans in central London, where it’s based, it would cost £908,000 annually in penalties. Replacing them on the other hand will cost a whopping £4.5m.

Mullins said: “I wonder if Khan has really considered and understood the potential cost in jobs of this whimsical piece of law making.

“I’ve been under the impression that businesses should be allowed to ride out the lifespan of their vehicles, rather than be forced to scrap assets that will be instantly stripped of their value the moment Big Ben chimes midnight, on 7 April 2019? For whom the bell tolls? That would be us, the London business community.”

Although Mullins agrees that London needs to address its pollution levels, he says this should be an organic process, where vehicles in use, realise their full expected lifespan.

“Once older non-compliant vehicles end their useful life, all new ones will be fitted with Euro 6 engines in any case,” he continued. “So, I don’t see why we’re rushing into this, when it’s just going to hit the backbone of the UK economy – businesses!

“Combine Khan’s clean air clamour with a good helping of Brexit uncertainty, and there’s no two ways about it – we’re on the road to a recession, albeit an environmentally friendly one!”

His comments come as the CBI (Confederation of British Industry) warns that some smaller firms could struggle to afford the switch to low emission vehicles, and for some larger vehicles, there are simply no low emission alternatives available.

Eddie Curzon, CBI London director, said: “To make a success of the ULEZ, it is crucial that City Hall works with firms to help them take advantage of new technologies and support them, where required, to accelerate the take up of low-emission vehicles.”

And while Centre for London has highlighted that the ULEZ is an important and much needed environmental measure, it’s also warned the scheme will have limitations.

Silviya Barrett, research manager, said: “It will have limited impact on some forms of pollutants and on reducing overall car usage; some argue small businesses and those on lower incomes will be adversely affected; and, being a flat charge, it may perversely incentivise people to drive more to get value from their payments.

“In the long term, the Mayor should be preparing London to embrace new technology and replace the growing patchwork of road charges with a fairer, simpler and smarter system which makes sure road users pay for the true costs of a journey.”

Meanwhile digital marketing specialist Sophus3 has added its view that car owners are also being impacted by the acceleration of ULEZ legislation before tempting alternatives are available.

The firm’s analysis shows growing interest in electric cars over the past 12 months in the UK. Online research into hybrid and pure EVs has doubled and the four most popular pure EV models saw their online interest increase by 109%. Yet this interest, which would drive significant improvement in emissions reduction if converted into sales, is not yet matched on the car forecourts.

In response, Sophus3 said the combined challenges of an immature infrastructure, lack of incentives and perks, and limited supply of EV cars to buy today, combined with continued consumer confusion over EV ownership, is stifling demand just as the ULEZ legislation is introduced.

Instead the firm is asking if more could be done to facilitate the purchase and ownership of electric cars.

Scott Gairns, managing director, Sophus3, commented: “Based on the online car buyer research behaviour we see in the UK, Sophus3 believes that the ULEZ really puts the cart before the horse. There is demand now for EVs and we would advise that serious consideration is given to promoting the Norway model of a range of perks and incentives combined with aggressive EV targets.

“From the consumer’s perspective, we are seeing significant online behavioural changes amongst electric car buyers, so the time is right now for supporting the adoption of zero-emissions cars as well as activating low-emissions zones. If we remain focused on simply trying to legislate against petrol and diesel, or price people out of their cars at a time of economic uncertainty, then we’re missing major opportunities to convert car buyers to zero-emissions EVs.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.