The announcement marks the car sharing firm’s first partnership with a UK airport and provides users with an on-demand ‘free-floating’ car sharing service that offers access to a fleet of 290 cars across North and East London. Vehicles available comprise BMW 1 series, MINI Countryman and 50 BMW i3s models – said to be the largest electric car fleet in London.

Driving costs 39p p/m and fuel costs, parking, insurance and car tax are all included. DriveNow customers can either pick up or drop off a car anywhere within the catchment area.

DriveNow – which is owned by BMW Group and Sixt SE – is available at nine other airports across Europe, in Stockholm, Copenhagen, Vienna, Dusseldorf, Cologne, Hamburg, Munich and Berlin.

Joseph Seal-Driver, managing director of DriveNow UK, said: “We are committed to giving Londoners a fully flexible solution to traditional transport methods – our partnership with London City Airport gives our customers a flexible way to travel in and out of the capital. London City is the first airport to adopt DriveNow’s car-sharing service and we’re excited to be connecting London even closer to our other European cities.”