A retail financial services professional, with extensive general insurance and asset finance experience, Mr Banister was responsible for bringing clarity to the benefits of personal leasing to the UK new car buyer at Lombard, part of the Royal Bank of Scotland Group during his tenure.

In his new role, he will be looking to help rapidly enhance the overall Carsite.co.uk customer purchasing proposition.

Commenting on his recruitment, Mr Banister said: 'The opportunity to join Carsite.co.uk and oversee a step change in customer demand to match the appetite within the lease industry to generate better returns from their fleets was one I simply couldn't refuse.

'I have been an admirer of the business from afar for some time and am hugely impressed with the dedication within the business to deliver a quality product alongside a high level of customer service.'