Listening the key to unlocking corporate business for Nissan
The listening session with the panel of used value guides, leasing companies, physical auctions and industry associations was an opportunity to share with Nissan views on all elements of its service offering to the fleet sector.
‘It’s good to talk and listen as we build our LCV brand in the fleet arena,’ explained Matt Dale, Nissan national LCV sales manager.
‘We have already learnt a great deal from the seminar’s expert panel and the day-long session was invaluable,’ he added.
Topics of conversation included:
- Vehicle specifications and what fleet operators really want
- Vehicle conversions (Good to Go range and future developments)
- Dealer standards and what van operators want and need from the Nissan network
- The Hannover show launch of an electric LCV proposition
Positive feedback received from the panel included the strong product range that Nissan can now offer and that drivers are generally very positive about its product.
‘We have had some great ideas and suggestions and we will be reviewing them very carefully as we grow and further improve and develop our LCV fleet proposition. Nissan is a long term player in the UK LCV market and we want to build a strong infrastructure around network, sales and service, as well as further improve residual values,’ added Dale.
Nissan has sold 6,483 commercial vehicles to the end of August, which equates to a 4.4% share of the UK market, an identical market share for the same period in 2011.