List of UK’s most trusted car brands revealed
Mercedes-Benz has topped the inaugural CarGurus Car Buyer Trust Index report; a new study that explores how trust impacts on car-buying decision-making.
Published by the CarGurus new and used car marketplace, the index (see full list here) saw 21 carmakers ranked by 2,183 car-buyers on five key factors that build trust: integrity, transparency, genuineness, social conscience and reliability. The list of carmakers included the top 20 highest sellers based on SMMT data as well as Tesla for topical interest.
While Mercedes took the top spot, Audi, Ford, Toyota and Volvo completed the top five. Tesla finished mid-table, slotting into 12th place in the report, indicating consumer trust in EVs.
Overall Brand Performance
In addition, the report highlighted how men and women differ when it comes to trusting automotive brands. Mercedes-Benz was most trusted overall by male car buyers whereas Audi and Ford shared the top spot for women. And while Kia was rated as second overall for men, the brand came in 15th for women. Mini, on the other hand, was ranked fifth overall by women and 15th by men.
Brand Trust: gender differences
|1st||Mercedes Benz||Audi & Ford|
To view the full CarGurus Car Buyer Trust Index, click here.