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List of UK’s most trusted car brands revealed

Mercedes-Benz has topped the inaugural CarGurus Car Buyer Trust Index report; a new study that explores how trust impacts on car-buying decision-making.

Mercedes took the top spot followed by Audi, Ford, Toyota and Volvo

Published by the CarGurus new and used car marketplace, the index (see full list here) saw 21 carmakers ranked by 2,183 car-buyers on five key factors that build trust: integrity, transparency, genuineness, social conscience and reliability. The list of carmakers included the top 20 highest sellers based on SMMT data as well as Tesla for topical interest.

While Mercedes took the top spot, Audi, Ford, Toyota and Volvo completed the top five. Tesla finished mid-table, slotting into 12th place in the report, indicating consumer trust in EVs.

Overall Brand Performance

Brand Index
1st Mercedes Benz 73.6
2nd Audi 70.6
3rd Ford 70.2
4th Toyota 69.4
5th Volvo 67.9
6th BMW 66.7
7th Kia 66.7
8th Vauxhall 66.4
9th Mini 65.7
10th Honda 65.5
11th Volkswagen 65.2
12th Tesla 64.4
13th Nissan 64.4
14th Land Rover 64.2
15th Hyundai 63.7
16th SEAT 63.1
17th Škoda 62.7
18th Citroën 60.8
19th Renault 59.8
20th Peugeot 58.8
21st Fiat 55.4

In addition, the report highlighted how men and women differ when it comes to trusting automotive brands. Mercedes-Benz was most trusted overall by male car buyers whereas Audi and Ford shared the top spot for women. And while Kia was rated as second overall for men, the brand came in 15th for women. Mini, on the other hand, was ranked fifth overall by women and 15th by men.


Brand Trust: gender differences

Male Female
1st Mercedes Benz Audi & Ford
2nd Kia
3rd Volvo Toyota
4th Audi Mercedes Benz
5th Vauxhall Mini
6th Ford Volkswagen
7th Toyota Tesla
9th Hyundai Honda
10th Land Rover Volvo
11th Citroën Nissan
12th Honda SEAT
13th Nissan Vauxhall
14th Škoda Land Rover
15th Mini Kia
16th Volkswagen Peugeot
17th SEAT Škoda
18th Tesla Hyundai
19th Renault Renault
20th Peugeot Fiat
21st Fiat Citroën

To view the full CarGurus Car Buyer Trust Index, click here.

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.