Lightfoot to drive fleet market growth with £3.2m investment
Lightfoot has received £3.2m from investment firm BGF to bring its connected car technology to more fleet businesses as it also welcomes the former CEO of Dyson as a non-executive chairman.
Launched in 2013 by entrepreneur Mark Roberts, the firm’s driver behaviour technology – described as the ‘Fitbit for cars’ – incentivises fleet, and now private motorists, to adopt smoother driving styles. This is backed a system of prizes, discounts and rewards that has even seen winners meet and race against F1 world champion Nigel Mansell.
The business, which already has plans to expand globally and target consumers, will use the BGF investment to drive its plans further. Lightfoot said BGF’s funding will be used to drive growth in its fleet business, its expansion into the consumer market and its continued recruitment programme across the business.
In addition, the business is welcoming Ned Dorbin, BGF investor to the board.
CEO Mark Roberts said: “We want everyone to enjoy the amazing benefits that smoother driving can have on their wallets and our planet.
We believe that now is the right time to accelerate our expansion by bringing on board more people and increasing our engineering and sales capacity. We’re delighted to be embarking on this new stage with Martin and with the support and funding from BGF as our new minority partner.”