Lightfoot launches into car fleet market
The in-cab driver behaviour device has helped van fleet managers cut fuel bills by up to 20% whilst reducing accidents by as much as 60%. Recent trials on car fleets have shown similar benefits.
The solution works by providing proactive, real-time feedback in-cab through both visual and voice prompts. These prompts proactively fix driver behaviour at source instantly reducing the volume of data that fleet managers have to analyse.
The product is differentiated from traditional telematics products by offering a real-time approach to directly influence driving style. The driver is given two opportunities to remedy any short-term poor driving habits (indicated by warning prompts), resetting the gauge if an immediate improvement in driving style occurs. Only if a third warning prompt is received will a ‘driving event’ (or ‘violation’) be recorded and reported to the fleet manager. Although rare, by highlighting these violations fleet managers can quickly identify those drivers that would benefit from additional driver training to get the most efficiency from their vehicle and to reduce the likelihood of avoidable accidents.
Each week, Lightfoot emails the fleet manager a straightforward table showing its drivers’ performance against the levels agreed with the fleet manager; the report itself requires no further analysis saving fleet managers significant amounts of time.
Mark Roberts, managing director of Ashwoods Lightfoot Ltd, commented: “Lightfoot is first and foremost a training tool. Because the system puts the driver in control it often results in positive competition among drivers that want to be the most efficient and safest driver. Many of our clients reward and recognise their drivers for their performance, so it becomes a positive relationship where drivers constantly strive to improve their driving style. The result is more competent drivers, greater fuel savings, fewer accidents, reduced wear and tear, lower CO2 emissions, lower insurance premiums and virtually zero admin for the management team. It’s a win-win situation on multiple levels.”