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Licence Bureau begins ‘12 Driver Distractions of Christmas’ campaign

Licence Bureau has teamed up with Brake to launch its ‘12 Days of Christmas’ road safety campaign.

Graphic for Licence Bureau Christmas driving campaign

Licence Bureau has started a social media campaign to highlight what not to do behind the wheel over the festive period.

Running from 8-23 December, the campaign will highlight a range of different driver distractions and which one of Brake’s six pledges should be applied to combat it.

The launch follows its recent work with construction and development company Skanska  to deliver road safety workshops to students in the Dacorum area, as part of Brake’s annual Road Safety Week last month.

Malcolm Maycock, managing director of Licence Bureau, said: “As an extension of Brake’s tremendous work to highlight the importance of road safety throughout the year, it’s been extremely eye-opening to interact with another group of sixth form students in the local area. We hope our additional campaign over Christmas, which is always an impressionable time of year, will provide an instant visual impact of what not to do when behind the wheel.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.