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Less than a fifth of drivers aware of AdBlue

More work is needed to educate drivers on AdBlue as research finds many have no idea about the chemical and its use in diesel vehicles.

AdBlue cap

Only 16% of drivers have heard of AdBlue according to the research 

The solution plays an essential role in ‘Selective Catalytic Reduction’ – or SCR – technology which has been used by many car and van makers since 2015 to substantially reduce emissions of nitrogen oxides (NOx) for diesel engines to meet Euro 6 standards.

It’s likely to be used in diesels made by Jaguar, Land Rover or any French or German makers registered new after September 2015.

However, research by fuel card provider Radius Payment Solutions shows less than a fifth (16%) have heard about it. It follows AA research earlier this year that shows AdBlue breakdowns doubled in 2017.

Jonathan Haseler, regional director – UK at Radius Payment Solutions, said: “For something that should be a regular maintenance check like filling oil and screen wash, the findings are certainly surprising. Our cards help facilitate the purchase of AdBlue, making it easier for companies to adhere to emissions standards whilst offering consistently transparent pricing.”


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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.