LeasePlan Go will focus on businesses operating small to medium sized fleets of 1 to 100 vehicles. The organisation will also target consumers who require a fully inclusive personal leasing product including everything from maintenance and tyres through to Road Fund Licence and complete AA cover.

Existing customers who were previously handled by FleetLine have been taken up by the LeasePlan go team, which is based in Milton Keynes.

Simon Carr, Brand Director of LeasePlan Go said: “We are extremely excited about the launch. Through a combination of the new brand, coupled with investment in the very latest technology, our customers will really notice the difference with LeasePlan Go.”

Carr told Fleet World that by understanding the needs of clients of different size, his team would be able to provide the appropriate level of advice and guidance. He said; “Our management reporting system will allow customers to see what they want to see.

“In small fleets we might not be doing much more than proactively booking service appointments. But part of our proposition to larger businesses is the ability to deliver the relevant data along with our recommendations for action required,” he added.

Alongside the branding change the company has invested in new customer relationship management software which, said Carr, will give customers a 360-degree view of all their vehicle costs. A new website www.leaseplango.co.uk will offer interactive content, ranging from blogs, news articles and details of the best offers, through to car reviews and videos providing advice and information to help visitors get the most out of their business or personal leasing arrangement.

Simon Carr concluded: “LeasePlan Go will give our customers unprecedented value when it comes to their fleet of vehicles or choosing a personal leasing provider. We are passionate about our core mission statement; ‘You do the driving, we do the rest’, and firmly believe our customers will notice the difference when partnering with LeasePlan Go.”