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LeasePlan appoints first chief digital officer

Former Fedex International digital leader Michel Alsemgeest has joined LeasePlan in the newly created role of chief digital officer.  

Michel Alsemgeest, chief digital officer at LeasePlan

Michel Alsemgeest, chief digital officer at LeasePlan.

The role will see Alsemgeest report to LeasePlan CEO Tex Gunning and take on responsibility for moving LeasePlan to a data-driven business as part of the company’s ambition to deliver an ‘Any car, Anytime, Anywhere’ service to its customers.

This includes the development of new data-driven digital products and services, and follows the July opening of LeasePlan’s Amsterdam-based Digital Hub, which is focused on developing leasing products and services to meet changing mobility needs, including the ‘car-as-a-service’ trend.

Tex Gunning said: “We greatly value Michel’s digital leadership and expertise and we look forward to working with him as we move LeasePlan to a data-driven business.”For more of the latest industry news, click here.

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.