LeasePlan appoints first chief digital officer
Former Fedex International digital leader Michel Alsemgeest has joined LeasePlan in the newly created role of chief digital officer.
The role will see Alsemgeest report to LeasePlan CEO Tex Gunning and take on responsibility for moving LeasePlan to a data-driven business as part of the company’s ambition to deliver an ‘Any car, Anytime, Anywhere’ service to its customers.
This includes the development of new data-driven digital products and services, and follows the July opening of LeasePlan’s Amsterdam-based Digital Hub, which is focused on developing leasing products and services to meet changing mobility needs, including the ‘car-as-a-service’ trend.
Tex Gunning said: “We greatly value Michel’s digital leadership and expertise and we look forward to working with him as we move LeasePlan to a data-driven business.”For more of the latest industry news, click here.