LeasePlan has become the first company to add a dash cam to its Driver Pack as standard.

LeaePlan adds dash cam to its safety-oriented Driver Pack

According to new research by LeasePlan, the top three safety items ranked in order of importance was; a first aid kit, safety warning triangle and high-vis vest. However, a third of respondents to the research ranked dash cams as one of the top three items and 77% of all surveyed expected dash cams to enhance driver safety.

LeasePlan has therefore introduced a dash cam as part of their Driver Pack, which the company says it is the only one to do so. Working with its supplier vGroup International, the Driver Pack contains a first aid kit, safety warning triangle, high-visibility vest, ice scraper, washer fluid, de-icer and now dash cam too.

95% of those surveyed found their Driver Pack useful, LeasePlan added. Previously, 69% of LeasePlan customers “felt cared about by LeasePlan” but after the inclusion of the new items, including dash cam, this has risen to 87%.

Matt Dyer, Managing Director, LeasePlan UK, said: “With these new, progressive, technology-led solutions, working with vGroup, the purpose of the redesign is to encourage drivers to engage with LeasePlan after the delivery of their vehicle, to feel safe and secure knowing they have what they need.”