Lloyds Banking Group’s Lauren Pamma is assuming the newly created position of electrification propositions lead to help drive EV take-up at Lex Autolease and Black Horse.

Lauren Pamma, electrification propositions lead at Lloyds Banking Group

Some 37,000 vehicles of the 1.2 million funded by Lloyds Banking Group are already zero-emission capable, helped by the Lex Autolease EV1000 cashback initiative, which has delivered a 127% increase in the business’s pure EV fleet size in 12 months.

Pamma’s primary focus will be on electrifying the rest of the Lex Autolease and Black Horse fleets, helping business and personal customers make the transition to zero-emission technology while also engaging with government, clients, dealers, brokers and manufacturers to boost demand for EVs.

The appointment will play a key role in Lloyds Banking Group’s commitment to supporting the UK’s 2050 net zero ambition; the group has already set its own carbon reduction target of 60% by 2030.

Pamma commented: “This is a fantastic opportunity to lead the electrification agenda across Lex Autolease and Black Horse during an exciting period of change in the automotive industry.

“Fleet customers in particular play an important role in accelerating the adoption of new technologies – and in turn, can feed the second-hand market with low and zero-emission models, which is critical for the country to meet its ambitious emissions targets.”