Land Rover turn heads with future line-up on day one of Geneva Motor Show
One of the most talked about vehicles at the Show, the Evoque Convertible Concept is the world's first premium SUV convertible. It is a bold design study that builds on the current model’s success and reflects Land Rover’s expertise at identifying and leading new market segments. The soft-top concept vehicle features a fully retractable premium roof with a Roll Over Protection System [ROPS]. The convertible cleverly combines capability and versatility with a drop down tailgate and a comfortable four-seat set up.
Whilst there are no current plans to put the Evoque convertible into production, Land Rover will be gauging reaction to the concept and listening carefully to feedback.
On unveiling the exciting new concept at the JLR press conference, Land Rover Design director, Gerry McGovern, said: 'We believe that the Evoque lends itself beautifully to the idea of a convertible. From a pure design perspective, we have used Evoque's dramatic shape to create a distinctive and highly desirable proposition.'
Also noticeable on the Land Rover stand was the striking red Land Rover DC100 concept with new snow and ice accessories fit for its Geneva debut. Technologies on the vehicle designed to help tackle extreme winter conditions include an automatic i-Terrain device to assess surface conditions and respond accordingly, Wade Aid sonar technology to assess water depth and underwater terrain and a driver-activated spiked tyre system, deployed at the touch of a button to help tackle slippery ice and snow.