Kwik Fit rolls out new livery for mobile tyre fitting service
A total of 20 new Kwik Fit vans are already on the roads wrapped in the new livery highlighting the "we’ll come to you service", and a further 54 vans will receive the new-look as they join the fleet over the coming weeks.
During 2014/15 a further 40 Kwik Fit vans will also display the new look, meaning that within the next 14 months more than half the fleet will display the new-look as current vehicles are replaced.
Kwik Fit presently operates a predominantly Mercedes-Benz Sprinter 316 CDI 3.5 tonne medium wheelbase fleet and is also introducing new equipment to the vans as they take to the roads including: a tyre balancer with a video screen replacing a digital display; a new tyre machine with an uprated third arm to aid technician fitment of run flat tyres; and an additional air tank has been added to assist in seating tyres on the wheel rim. A myriad of other more minor changes to the design of the rear of the van have also been made following technician feedback.
The further development of Kwik-Fit’s mobile tyre fitting service highlights the continued investment in the fast-fit and mechanical services business by parent company Itochu Corporation since it acquired the business almost three years ago.
Simultaneously, demand for Kwik Fit mobile from both corporate and retail customers continues to increase with retail sales up by 250% year-on-year.
Kwik Fit fleet operations director Simon Lucas said: ‘Our research revealed that we could generate improved visibility and therefore potentially extra business by introducing a more striking livery on the mobile fleet than our previous livery displayed on a white van.’
Lucas said: ‘Utilising Kwik Fit’s corporate blue and yellow colours does, we believe, provide a significantly enhanced mobile billboard to raise greater awareness of our “we’ll come to you” tyre fitting service.’