Kwik Fit becomes ‘Netflix for car maintenance’ with new subscription scheme
A new car maintenance subscription service is now available from Kwik Fit, allowing car owners to pay monthly for their annual costs.
The new ‘Kwik Fit Club’ service is initially being trialled in the North West and Yorkshire regions, with a national roll-out to follow this summer.
It takes the popular subscription-style approach to payments and applies it to motoring costs, including repairs and premium tyre replacement, wheel alignment and six-monthly health checks. Customers also have the option to include their MOT and servicing costs.
The monthly subscription cost is tailored to a driver’s personal circumstances, based on the car they drive, the mileage they cover and the condition of their tyres when they start their membership. Members can opt for a multi-car membership to cover all their vehicles.
It’s particularly aimed at a younger demographic of drivers, aged 18-34, who have expressed the greatest interest in such a service; 67% of this group said would be interest in such a service, mirroring their greater take-up of subscriptions in other sectors.
The new scheme is also expected to help improve condition and safety of the UK’s car parc; two in five drivers (40%) say they have put off car repairs or maintenance, rising to 55% of drivers aged 18-34. The most common reason for motorists doing this is that they could not afford it at the time.
Roger Griggs, communications director at Kwik Fit, said: “Benefits of Kwik Fit Club include members getting regular free health checks on their car and having regular, predictable maintenance costs instead of one-off spikes. If you think about buying four new tyres, traditionally car owners would pay for them all in one go – with Kwik Fit Club the cost is spread over the life of tyres – drivers are paying for them as they use them.”
A spokesperson for the company said that while the initial pilot in the North West and Yorkshire is focused on retail drivers, there are plans afoot to expand it.
They explained: “We believe that Kwik Fit Club has the potential to be appropriate for a wide variety of circumstances and driver needs and we have a B2B concept in development, alongside our other plans for rolling out the service.”