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Kia teams up with KeeResources for online comparator tool

Fleet drivers and managers can now compare specification and running costs for Kia models and their competitors using independent KeeResources’ data.

Online Kia comparator tool

Comparative data includes specification and running costs, along with BIK and company car tax and contains EV and hybrid journey cycle data and functionality

Launched to coincide with the new Kia website, the new tool enables visitors to compare models on purchase price, company car tax, BiK tax, specification and operating costs to help drivers choose their next company car. It also contains EV and hybrid journey cycle data and functionality.

Melanie Minett, dealer & channel marketing manager at Kia, said: “Having worked with KeeResources for the last three years, the quality and breadth of their data and their independence add real credibility and value to our website. This newest version of the application helps to ensure our website gains additional credibility and ‘stickiness’; assisting our customers and dealers alike.”

The comparator can be accessed at: http://compare-uk.kia.com

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.