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Kia names new COO as Cole moves to new role

Kia Motors Europe has appointed Emilio Herrera as its new chief operating officer as Michael Cole departs to take on a new role within Kia.

Emilio Herrera, chief operating officer at Kia Motors Europe

Emilio Herrera, chief operating officer at Kia Motors Europe

Cole was appointed to the COO role in November 2012 from his previous position as managing director of Kia Motors UK. He will take up a senior role elsewhere in Kia’s global organisation, with details yet to be announced.

Emilio Herrera has held the role of managing director for Kia Motors Iberia since December 2012, and was previously managing director for Kia Motors Belgium.

He will be tasked with sustaining the brand’s sales growth, as Kia targets more than 500,000 sales in Europe in 2018, and will also oversee the roll-out of a range of new advanced powertrain vehicles, with 16 new models planned for launch by 2025 – including an all-new fuel-cell electric vehicle in 2020.

Herrera said: “A range of new cars and powertrains will give us fresh opportunities to grow sales and expand our market share even further in the coming years.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.